Beer Bat hits e-commerce management with BigCommerce

Austin, Texas – (work wire) –BigCommerce (Nasdaq: BIGC), a leading open SaaS e-commerce platform for fast-growing and well-established B2C and B2B brands, today announced its launch and early success beer bat Shop on the BigCommerce platform. From the start of baseball season in April through July 2022, the company saw an 115% increase in revenue, a 98% increase in site visits and a 71% increase in orders, all while using the BigCommerce platform.

Sam McGee and his team at parent company Green Egg Design, of The Beer Bat Company, were making branded drinkware for the outdoor Hard Rock Cafe Casino in Las Vegas, but when the small baseball team, the Hartford Yard Goats, opened shop outside McGee’s Hartford, Connecticut, office He got new inspiration to create drinking bowls in the shape of a baseball bat. With the increased demand for the Beer Bat, so has the need for a scalable and easy-to-use platform to support B2B sales directly to baseball teams but also B2C sales directly to consumers.

“We knew we had a great idea with The Beer Bat, and BigCommerce played a huge role in our early success and rapid growth,” McGee said. “BigCommerce has made launching our store quick and easy, and we know they are the right partner to support our continued growth.”

The company has gone from producing a commemorative bat-shaped beverage container for one small baseball team to taking orders from 27 Major League Baseball teams across the country. In 2021 they added several major baseball teams including the Atlanta Braves and San Diego Padres. In 2022, the company added more major league teams and expanded internationally into Canada, Mexico, Japan and South Korea.

“Launching an out-of-the-box experience as soon as possible was key to us,” said Derek Johnson, COO of The Beer Bat. “A fast and reliable platform capable of supporting B2B and B2C commerce was what we were looking for and found in BigCommerce. BigCommerce provided us with an easy and well-documented setup experience to enable us to launch a beta in less than two months, as well as the features needed to support our future growth in any direction” .

BigCommerce’s package The integration provides next-level B2B functionality to simplify the Beer Bat ordering process and streamline operations. As the Beer Bat added major and minor league teams as customers and their orders became more complex, BundleB2B made it easier for these customers to choose designs, quantity, and timing of delivery without the participation of a member of The Beer Bat junior team until the order was placed. Developed.

“By entering the portal, customers can point, click, customize and ship their orders. There is no pricing setting over the phone with an account executive,” McGee said. Customers enter the portal and all the information is there. She designs her bats, which builds her pricing and gives them View shipping rates.

The Beer Bat team works with about half a dozen full-time team members, so it relies on the BigCommerce open SaaS approach to easy and flexible application integration that helps simplify, scale and scale growth. For example, the company uses a website translation solution landing path To translate website content into foreign languages ​​which increases its reach to new customers and increases sales across regions. The bat also benefits from beer creed To add interactive customization and personalization of the product to its site so that customers can visualize their own custom artwork or logos, different colors, fonts, and product views without leaving the site.

“The Beer Bat is a great example of a merchant leveraging BigCommerce’s B2C and B2B capabilities, our open SaaS approach and our ability to support both rapid launch and rapid growth,” said Mark Ostrinik, BigCommerce Chief Sales Officer. “We are excited to help them continue to expand as they reach new markets and customers.”

Read the Case Study To learn more about how the Beer Bat has grown with BigCommerce.

About BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading Software-as-a-Service (SaaS) e-commerce platform that enables merchants of all sizes to build, innovate, and grow their businesses online. BigCommerce provides merchants with advanced enterprise-grade functionality, customization, and performance with simplicity and ease of use. Tens of thousands of B2C and B2B companies in 150 countries and many industries use BigCommerce to create beautiful and attractive online stores, including Ben & Jerry’s, Molton Brown, SC Johnson, Skullcandy, SoloStove, and Vodafone. BigCommerce is headquartered in Austin, with offices in London, Kiev, San Francisco and Sydney. For more information, please visit the website or follow us TwitterAnd the LinkedInAnd the Instagram And the Facebook.

BigCommerce® is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

About the beer bat

Green Egg Design LLC, d/b/a The Beer Bat, is an original, patented, drinkable baseball bat made in the USA. Officially licensed MLB teams are available for online consumer purchase at MLB and MiLB teams can also place orders on the same site by registering for a wholesale supplier account.