All Rams will wear ‘Choose Love’ helmet badges in exchange for the bills

Every Los Angeles Rams player will wear a “Choose Love” decal on their season-opening helmet against the Buffalo Bills. NFL teams will draw “It Takes All of Us” and “End Racism” in the end zones for the third consecutive season as part of the league’s Inspire Change social justice initiative.

Players can choose one of seven letters for their helmets this year. The other six remained the same: ‘Stop Racism’, ‘Stop Hatred’, ‘It Takes Us All’, ‘Black Lives Matter’, ‘Inspire Change’ and ‘Tell Their Stories’.

The association said it added a “choose love” message due to an increase in hate crimes and gun violence across the country. Ten black people were killed and three people were injured in a shooting at a supermarket in Buffalo earlier this year.

The Bills players will also wear helmet armbands with different messages on Thursday night against the Rams.

Each club will once again highlight their work on social justice during their regular season game in weeks 15 and 16. Field displays will include Inspire Change banners, post-goal covers, stencils, helmet decals, and video board graphics.

Anna Isaacson, the NFL’s vice president of social responsibility, told The Associated Press: “As another NFL season kicks off, the league’s commitment to social justice remains on the pitch and in the stadium at all 32 clubs as it does in communities across the world. country level.” . “This year, we are expanding the effort to include the Inspire Change Changemaker Award that will honor the local social justice change maker from each club market.

“Initiatives such as the NFL Votes, the provision of grants to both national and local nonprofits, the Social Justice Helmet Badges program, the expansion of programming and content on NFL owned and operated NFL channels to highlight social justice efforts across the NFL family, and of course, Inspire Change Weeks will also continue assigned”.